Wine Trends 2025: The Change in the Wine Business
As wine markets change, 2025 is poised to be a crucial year, with new developments shaping production and consumption. From sustainability to digital innovation, the wine industry is changing, adjusting to changing tastes, economic forces and global challenges. An overview of key wine trends that guide wine business news in 2025 and what they mean for producers, retailers and consumers 1. Premiumisation with Value in Mind Consumers are striving for quality at a price they can afford. Premiumisation remains a core theme in 2025, with a nice twist: value still counts. Wine drinkers want products that deliver authenticity and craftsmanship without inflating prices. That “quiet luxury” mentality implies that even mid-range wines must deliver an impressive sensory experience to compete. 2. Sustainability Moves from Optional to Expected But sustainable practices are no longer a niche selling point — they’ve become part of the mainstream standard. Sustainable viti...